Friday, September 27, 2019

Understanding Hollywood Negotiations

"I'm never doing another Bond movie."

"Spider-Man is leaving the MCU."

Both of these statements have two things in common:

1. They have to do with entertainment.
2. They turned out not to be true.

It's become routine in entertainment industry negotiations for one side to say they are not, nope, not doing something, never going to happen in public.

And guess what?

It's a negotiating ploy. Fans get upset about the thing which isn't going to happen, which puts pressure on the other party. It's about one thing, generally: More money.

(In the case of actors it can sometimes be something else they are holding out for. For example, Daniel Craig got the right to choose his own Bond Girl in No Time To Die. I'm fairly sure that mattered to him more than the money).

Does this mean we shouldn't clamor for the thing which isn't going to happen? Nah.

But it does mean we shouldn't panic and should be very careful about which nos and nevers we actually believe.

Spider-Man was never going to leave the MCU. Sony just wanted more money. And we can't really blame them for that.


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